Vision and Mission


To be the leading Bedding Company with regional Dominance.


Driven by the passion for better sleep, we strive to consistently deliver innovative products of premium quality, to provide a unique customer experience and overall total satisfaction.


In Simmons, we believe employees are our assets. We believe that in a positive and open environment, employees will feel they can contribute and grow, and this is the climate we strive to create at Simmons. The personal development of our employees is our top concern. We strongly encourage our employees to pursue continuous education and training in order to keep up-to-date with industry developments.

Core Values

In Simmons, we live our T.R.A.F.F.I.C “rules” as it serves as our guide in our day-to-day business. T.R.A.F.F.I.C helps us to identify our high standards for ethical behavior, thus reflecting our honesty and integrity of each staff. T.R.A.F.F.I.C stands for Teamwork, Respect, Accountability, Fairness, Fun, Integrity and Commitment.